It's more fun in the Philippines

The Department of Tourism has recently launched their new campaign "It's More Fun in the Philippines"

Ad agency BBDO developed the concept.

Since it's launch, the country's most influential bloggers have shown their support. A few bashings have appeared labelling the slogan as unoriginal as they have unearthed a 1951 Switzerland ad.

Check out the It's more fun in the Philippines website. And their facebook page.

Better yet, create your own ad using MoreFunMaker.com. This site is created by Londoner Federico Colla, who is married to a Filipina.

The concept may not be mind-blowing, but it is simple and just might help bring more tourists to our shores. We think the best thing we can all do is plan our next holidays and go somewhere in the Philippines that we've never been before. After all, it feels great to be able to talk to our non-Filipino friends and acquaintances about the beauty of our country and our own wonderful experiences.